For this campaign, I developed a set of custom decals for a toolbox activation celebrating union pride, including campaign-exclusive Progyny decals created specifically for this initiative. I also created a suite of social media banners to support the launch and extend the campaign across digital channels. Together, these assets were designed to drive engagement with targeted Progyny content while reinforcing Progyny’s position as a premier partner for labor organizations.

Software used: Illustrator, Photoshop.