LUMA Skincare is a concept brand project exploring visual storytelling and creative direction in the beauty and wellness space. The goal was to demonstrate my ability to develop a cohesive brand mood through curated imagery, color, and atmosphere. Inspired by the idea of skincare as a daily ritual of clarity, the visual direction focuses on soft natural light, warm neutral tones, and calm, minimal environments that evoke mindfulness, simplicity, and everyday luxury.

Softwares used: Figma, OpenAI