Progyny x Nasdaq Tower - National Infertility Awareness Week Campaign

To celebrate National Infertility Awareness Week and Progyny’s 10-year anniversary, I designed the creative displayed on the Nasdaq Tower in Times Square. I developed the visual concept, created the artwork layout, and collaborated with video production to translate the design into motion graphics for the live display.

  • Concept development

  • Visual design

  • Layout for large-format digital display

  • Asset preparation for motion

  • Creative direction/collaboration with videographer

My role

I designed the visual system, created the layout and static assets, and provided direction for how the artwork should animate. Final motion execution was produced by the videographer.

  • Celebrate 10 years of Progyny

  • Align with National Infertility Awareness Week branding

  • Create a clear, bold visual readable on a massive LED display

  • Ensure smooth transition into motion assets

Project Goals

Stage 1: Artwork frames

Progyny logo with a stylized letter P and a flower logo, blue background, white text, and PGNY/Nasdaq listed

Frame 1

Blue graphic celebrating 10 years with text 'Celebrating 10 Years' and 'PGNY/Nasdaq Listed' at the bottom.

Frame 2

Orange background with black and orange rectangles, with white text that reads: "Progny Supports National Infertility Awareness Week" and "Resolve"

Frame 3

Vertical gradient with colors transitioning from blue at the top, through purple and red, to orange at the bottom.

Frame 4 - transition

Stage 2: Mockup

Mockup created by our videographer

Stage 3: Final

Featured on the Nasdaq Tower in Times Square during National Infertility Awareness Week.

Nasdaq Tower